A history linked to the technological changes of the PAF.
From the first aerials to satellite reception, SEDEA has always adapted to the market. The company, established by Serge OORREEL in Northern France, has even anticipated it. Since its beginnings it has been proposing a range of leading edge technology products.
The history of the Société d’Etudes et de Diffusion d’Electronique Appliquée (SEDEA) starts in 1974. A great communication technologies enthusiast, Serge OORREEL launched himself on to the French audiovisual landscape by designing and distributing TV aerials. The company set up in the suburbs of Lille. Very quickly SEDEA illustrated itself through the quality of its products and services.
The 1980’s were a watershed in the history of the French audiovisual sector. With the arrival of audience ratings (1984), the traditional channels (TF1, Antenne 2 and FR3) henceforth measured the popularity of their programmes. They very soon faced competition from the new channels (la Cinq, M6 (at the time TV6) and Canal +). Television was at the heart of every household. The market exploded and, through the quality of its products, SEDEA enjoyed a very high level of growth.
With the arrival of the channels transmitted by satellite (CanalSat, TPS), new opportunities for development opened up for aerial suppliers. The establishment of new points of sale and the creation of a structured national network only resulted in: SEDEA’s fame spreading.
The period was marked in 2005 by the arrival of digital terrestrial television (DTT). Resolutely turned towards the future, SEDEA had prepared itself for these new image and sound transmission technologies. The development of DTT followed by the arrival of high definition sounded the death knell of analogue terrestrial television. This evolution had been announced and was a fresh opportunity for development.
Today the company is helping all its customers to switch to digital television with the greatest of simplicity. A must in its field, SEDEA is today one of the leaders in the image and sound market.
The switch to all-digital marks an important turning point in as far as all the high-lying French regions will be equipped. There is also a real opportunity for Sedea in the mountainous regions where it perfectly satisfies all the needs.